Nike’s “True to 7” sneakers, which pay tribute to former NFL quarterback and political activist Colin Kaepernick, sold out on their first day.
The Air Force 1 x Colin Kaepernick is made primarily of luxe black leather with the brand’s reflective swoosh logo leading to a silhouette of Kaepernick’s head on the heel tab; Kaepernick’s logo is also featured on the tongue. The shoes dropped on Monday morning around 10 a.m. ET and approximately two hours later, men’s and kids’ sizes were officially sold out on Nike’s website. The shoe is the latest symbol of Nike’s strengthening relationship with Kaepernick, who has not played in an NFL game since 2016 after taking a knee during the national anthem to protest racial inequality. Nike embraced the athlete in 2018, featuring him prominently in the 30th anniversary of its “Just Do It” ad campaign. The company’s support for Kaepernick resulted in a #BoycottNike movement.
(Photo Credit: CARMEN MANDATO/GETTY)